Huk Gear is a trailblazing online company that has redefined performance fishing apparel and accessories, earning a devoted following among anglers and outdoor enthusiasts worldwide. Launched in 2014 by a group of passionate anglers under the umbrella of Marolina Outdoor Inc., Huk—pronounced “hook”—embodies a mission to unite all types of fishermen through innovative, technical gear designed to fuel their passion, no matter where or how they fish. Based in Charleston, South Carolina, Huk has quickly risen to prominence by offering high-quality, performance-driven products that blend cutting-edge technology with practical, stylish design. Operating primarily through its robust online platform, Huk Gear, as well as partnerships with major retailers like Amazon, Bass Pro Shops, and TackleDirect, Huk delivers its gear directly to customers, ensuring accessibility and affordability without sacrificing excellence.